Yes! Google Changed the Meta Title and Description Lengths
Did Google really change its search engine results pages by increasing the lengths of meta titles and descriptions? Yep! But is that good news...
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8 Powerful Tips to Keep Readers on Your Website Longer
We live in the digital age where everyone one expects instant everything, and if they have to wait, even if it's just a little bit, they will move on to something else. That's just the reality of today's society—instant gratification...
What’s Up With The Recent Google AdWords Daily Budget Update?
Did you know Google AdWords just announced on October 4, 2017, advertisers’ AdWords budgets will be automatically enabled to exceed their daily allotment by two times?Advertisers are going to have lots of questions like, is this a good change and...
Google AdWords Review Extensions Boost Your Credibility
This Ad Extension has been discontinued. Are you doing everything possible to ensure your website and other online content are ranking as high as possible on the search engines? Are you sure?Are you using Google AdWords Review Extensions as part of...
Is Schema the Future of SEO?
As an SEO Agency, we know the approaches to SEO is ever-changing and the internet marketing landscape is continually evolving. That means if you're not keeping up with the latest trends, tactics, and techniques, you're already behind. And that leads...
What is a Good PPC CTR?
As a PPC Management Company, we have seen and touched enough search marketing campaigns to ballpark some figures for you. First, we would like to point out that click-through rate (CTR), is only a secondary key performance indicator (KPI) for...
What is Duplicate Content?
As an SEO Company, we often get this question, and the answer can be a bit tricky because duplicate content can exist not only on your website but other websites as well. For instance, if your content matches too closely...
Google Tag Manager Preview Not Working
Update: Issue has been resolved July 2017! If you are anything like us, you embedded Google Tag Manager only to find out you cannot test your tags in preview mode. Rumor has it, Google changed a setting (we are unsure of...
Digital Marketing and Last Lead Attribution
Digital marketing attribution refers to the process of assigning credit for steps that consumers take before they finally complete a marketing goal. Some examples of the final goals might include making an online purchase, completing a lead form, call-in, or...
Why Your Business Should Be Using Google Analytics
It's amazing! We've recently come across several businesses in several industries that are not currently using their Google Analytics on a regular basis. So the question becomes, why use Google Analytics? After some debate, our team has determined three good...