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The Actuate blog

Marketing intelligence.

Platform shifts, tactical breakdowns, and the answers our clients ask first — written by the team running the campaigns.

83 articles

Orange numerals "2017" built from flat marketing icons — magnifier, dartboard, gears, megaphone — above the words "Digital Marketing Trends"

Three Digital Marketing Changes to Consider in 2017

Dec 2016 · 3 minRead

Bearded man in a red cape and leather flying cap shields his eyes with one hand, peering over a laptop on a wooden desk.

Black Hat SEO Tactic Uncovered

Dec 2016 · 3 minRead

Overhead view of a wooden desk with hands at a laptop, clipboard charts and a calculator, beside doodled "REMARKETING" lettering, a target and charts

What are Remarketing Ads and Why Should You Use Them?

Dec 2016 · 3 minRead

Banner of a man facing a chalkboard graph where a rocket blasts up a rising line, headlined "Three benefits of working with a digital advertising agency"

Three Benefits of Working with a Digital Marketing Agency

Nov 2016 · 4 minRead

Five people seated on a bench using phones, a laptop and a tablet, with a large white search bar and red magnifying glass button across them

Should You Buy Your Own Name for PPC Advertising?

Oct 2016 · 2 minRead

Open palm in a green sweater against bright blue, holding doodled "PPC" lettering with banknotes, a laptop, piggy bank, coins and a click cursor

Three Tools Your PPC Company Probably isn’t Using to Optimize Your Search Campaign

Sep 2016 · 3 minRead

Open upturned palm in a green sweater beneath hand-drawn text "Customer Acquisition" with doodled magnet, paper plane and lightbulb icons on turquoise

How to Increase Website Conversions?

Aug 2016 · 3 minRead

Green and blue vertical bars holding white icons of a lightbulb, gears, clock, team and rising bar chart above bold text "Programmatic Advertising"

Signs Your Programmatic Campaign Didn't Work...

Aug 2016 · 3 minRead

Flat line illustration of a marketing team gathered around a table with laptops and speech bubbles beneath a glowing lightbulb

Should I Use a Digital Marketing Agency?

Aug 2016 · 2 minRead

Search didn't shrink. It moved.

Our 2026 benchmarks: first-party data from real accounts through the AI-search transition.

Read the benchmarks

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