Legal marketing with every dollar on the record.
Legal keywords are among the most expensive clicks Google sells. That changes the job: call tracking on every campaign, KPIs measured in signed cases — not clicks — and a live dashboard your partners can open anytime. Planned, built, and reported in-house from Seattle, Tampa, and Orlando.
How a personal-injury firm held 3.8× ROAS while its budget quadrupled.
Personal injury is the deep end of legal PPC. When a regional PI firm asked us to scale, the risk wasn’t spending more — it was spending more at the same efficiency.
The KPI was agreed before launch: return on ad spend, measured through call tracking down to the signed case. Search-term audits cut the queries that click but never convert. Budget stepped up only when the number held.
It held. 3.8× ROAS at four times the original budget.
We name clients only with written consent. Ask on the call and we’ll walk you through the numbers behind this one.
The three problems legal marketing has to solve.
Expensive clicks make waste the enemy
When a click costs what legal’s do, optimization is mostly subtraction: search-term audits, negative keyword lists, and call tracking that shows which clicks became consultations — not just which ones became calls.
Intake decides who signs
Ads fill the queue; intake signs the case. If calls ring out after hours or callbacks take a day, the budget leaks. We’ll tell you when the problem is intake, not ads.
Advertising rules are real constraints
Attorney advertising rules vary by state bar — testimonial limits, disclaimers, trade-name rules. Campaign creative goes to your firm for compliance review before launch; final say stays with you.
What we run for law firms.
How an engagement runs.
Goals in signed cases
Discovery starts with case economics: what a signed case is worth by practice area, and how many intake can handle. Channels get picked to match.
KPIs before launch
Call tracking, analytics goals, and targets go in writing before the first dollar moves. If we can’t measure it, we don’t launch it.
Optimize in the open
You see every dollar — where it went, what it returned, what we changed and why. The dashboard is live, not a monthly PDF.
Earn the renewal
A monthly strategy review walks through the numbers together. Stay because the work is working — no contract makes you.
What it costs — honestly.
Ad management — Google Ads, LSAs, paid social, display, and video — runs at 20% of monthly ad spend, with a $500 monthly minimum. Legal budgets run high, which is exactly when the structure matters: the rate steps down as spend scales, and larger firms run on a flat-rate retainer, so extra budget goes to media, not management. SEO/GEO/AIO plans are flat from $1,299 per month. Every fee is itemized in the proposal.
- No setup fees
- No long-term contracts
- Retainer option — one set fee
- Live reporting dashboard
Questions we get from this vertical.
What legal marketing costs, whether LSAs are worth it, and what we will — and won’t — promise a law firm.
It depends on the practice area and the market — personal injury in a major metro costs many times what estate planning in a small city does. We scope backwards from case economics: what a signed case is worth, how many intake can handle, and what the market charges per click. The management fee is published: 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend — larger firms run on a flat-rate retainer.
Usually, yes — and they work differently than search ads. LSAs charge per lead instead of per click and appear above the paid search results with a Google Screened badge. Most firms should run both: LSAs for lower-cost leads, search campaigns for the volume and control LSAs can’t offer. We manage them as one budget with one cost-per-signed-case number.
Expect movement in 3–6 months — and legal is one of the competitive industries that can take a year. That’s why most firms pair SEO with search campaigns: ads generate leads in the first week while rankings compound. We set milestones at onboarding and report against them monthly.
No — and be wary of anyone who says yes. Rankings depend on competitors who are also spending, and case volume depends on your intake as much as on our campaigns. What we do put in writing: KPIs agreed before launch, a live dashboard showing every dollar, and month-to-month terms — so we have to earn the renewal.
Three mechanical differences: published pricing (20% of spend, $500 minimum — the math is on this page, not behind a sales call), 100% in-house fulfillment, and a live dashboard that shows every dollar — where it went, what it returned, what we changed and why. One number that follows: a regional personal-injury firm scaled budget four times over with us and held 3.8× ROAS.
No. Everything is month to month, with no setup fees. We earn the renewal every month — stay because the work is working, not because a contract says you have to.
Let's talk about Digital Marketing for Lawyers.
Free proposal, honest scope, published pricing. No obligation, no long-term contract.