Healthcare marketing that works inside the lines.
Ad platforms restrict how health campaigns target and measure — no remarketing around sensitive categories, no patient-level tracking. Good healthcare marketing works inside those lines: search intent, local visibility, and aggregate reporting. Planned, built, and reported in-house from Seattle, Tampa, and Orlando.
Bodypoint: a medical-device site rebuilt for marketing and engineering alike.
Bodypoint, a Seattle medical-device manufacturer, needed a site its marketing team could edit without breaking what engineering built.
We rebuilt it as a WordPress front end on a Laravel back end, with a Syspro API integration that automated customer ordering.
The three constraints healthcare marketing works inside.
Privacy shrinks the toolkit
Google and Meta restrict targeting and remarketing around sensitive health categories. Campaigns lean on search intent, location, and consented first-party data instead — and your compliance counsel has final say on anything that touches patient data.
Local visibility decides the booking
Patients pick from the map pack and the reviews under it. Local SEO treats profile health, rankings, and review volume as first-class KPIs — not afterthoughts.
Health content is YMYL
Google holds health pages to its highest quality bar. Pages carry named bylines, and anything clinical is reviewed by your credentialed staff before it publishes.
What we run for healthcare.
How an engagement runs.
Goals in booked patients
Discovery starts with practice economics: what a booked patient is worth by service line, and what capacity can absorb. Channels get picked to match.
KPIs before launch
Aggregate tracking — calls, forms, booking events — and targets go in writing before the first dollar moves. Nothing patient-level, ever.
Optimize in the open
You see every dollar — where it went, what it returned, what we changed and why. The dashboard is live, not a monthly PDF.
Earn the renewal
A monthly strategy review walks through the numbers together. Stay because the work is working — no contract makes you.
What it costs — honestly.
Ad management — Google Ads, paid social, display, and video — runs at 20% of monthly ad spend, with a $500 monthly minimum. The rate steps down as spend scales, and larger organizations run on a flat-rate retainer, so extra budget goes to media, not management. SEO/GEO/AIO plans are flat from $1,299 per month. Every fee is itemized in the proposal.
- No setup fees
- No long-term contracts
- Retainer option — one set fee
- Live reporting dashboard
Questions we get from this vertical.
What healthcare campaigns can and can’t do, how measurement works without patient data, and the terms.
Often no — and we’ll say so up front. Google and Meta restrict targeting and remarketing around sensitive health categories, so campaigns lean on search intent, location, and consented first-party data instead. Your compliance counsel has final say on anything that touches patient data.
With aggregate numbers: calls, form fills, and booked-appointment events, tracked at the campaign level — never the patient level. KPIs go in writing before launch, and you see the same live dashboard we do.
Health content is YMYL — Google holds it to the highest quality bar. Pages carry named bylines, and anything clinical is reviewed by your credentialed staff before it publishes.
No. Everything is month to month, with no setup fees. We earn the renewal every month — stay because the work is working, not because a contract says you have to.
Let's talk about Digital Marketing for Healthcare.
Free proposal, honest scope, published pricing. No obligation, no long-term contract.