Reach patients searching the procedure by name.
Orthopedic practices grow two ways at once: physician referrals and patients searching a specific injury — “torn ACL surgeon near me,” “knee replacement cost.” Marketing has to serve both while working inside health-advertising rules. We build search and local campaigns around the procedures that matter to you, measured in booked consults. Planned, built, and reported in-house from Seattle, Tampa, and Orlando.
Measured to the booked consult, not the click.
Orthopedic keywords are expensive and the decision is high-stakes, so grading campaigns on clicks wastes money on queries that never become patients.
The KPIs are set before launch — booked consultations by procedure line, tracked through call tracking and form events — and search-term audits cut the searches that click but never convert.
Budget concentrates on the procedures you want to grow, and the dashboard shows what each line actually produced.
The three realities orthopedic marketing runs on.
Patients search the procedure, not the practice
Knee replacement, rotator cuff repair, ACL reconstruction, spine — each is its own query universe with its own economics. Campaigns and pages are built per procedure line, not one generic “orthopedics” bucket.
Referrals and self-referral both matter
Brand and reputation earn physician referrals; high-intent search captures patients choosing a surgeon themselves. The budget has to serve both audiences without pretending they behave the same.
Health content is YMYL — and ad rules apply
Google and Meta restrict health targeting and remarketing, and Google holds medical pages to its highest quality bar. Pages carry named bylines, clinical claims are reviewed by your staff, and measurement stays aggregate.
What we run for orthopedic practices.
How an engagement runs.
Goals in booked consults
Discovery starts with practice economics: what a consult is worth by procedure line, which lines you want to grow, and what capacity can absorb. Channels get picked to match.
KPIs before launch
Aggregate tracking — calls, forms, booked consults — and targets go in writing before the first dollar moves. Nothing patient-level, ever.
Optimize in the open
You see every dollar — where it went, what it returned, what we changed and why. The dashboard is live, not a monthly PDF.
Earn the renewal
A monthly strategy review walks through the numbers together. Stay because the work is working — no contract makes you.
What it costs — honestly.
Ad management — Google Ads, paid social, display, and video — runs at 20% of monthly ad spend, with a $500 monthly minimum. The rate steps down as spend scales, and larger practices run on a flat-rate retainer, so extra budget goes to media, not management. SEO/GEO/AIO plans are flat from $1,299 per month. Every fee is itemized in the proposal.
- No setup fees
- No long-term contracts
- Retainer option — one set fee
- Live reporting dashboard
Questions we get from this vertical.
What orthopedic marketing costs, which procedures to advertise, how measurement works inside health rules, and the terms.
It depends on the procedures you want to grow and the market — a joint-replacement line in a major metro costs many times what a general orthopedics campaign in a small city does. We scope backwards from practice economics: what a consult is worth by procedure line and what the market charges per click. The management fee is published: 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend.
The ones with the economics and the capacity to match. Each procedure line — knee replacement, rotator cuff, ACL, spine — is its own query universe with its own cost per consult, so we build campaigns and pages per line and concentrate budget where the return and your capacity line up. We’ll tell you honestly which lines are worth advertising and which aren’t yet.
Often no — and we’ll say so up front. Google and Meta restrict targeting and remarketing around sensitive health categories, so campaigns lean on search intent, location, and consented first-party data instead. Anything that touches patient data goes to your compliance staff for final say.
Expect movement in 3–6 months, and competitive procedure terms can take a year. That’s why most practices pair SEO with search campaigns: ads generate consults in the first weeks while procedure pages compound. We set milestones at onboarding and report against them monthly.
No. Everything is month to month, with no setup fees. We earn the renewal every month — stay because the work is working, not because a contract says you have to.
Let's talk about Digital Marketing for Orthopedic Surgeons.
Free proposal, honest scope, published pricing. No obligation, no long-term contract.