Aesthetic marketing that respects the rules.
Cosmetic surgery is elective and cash-pay: the decision is personal, researched over weeks, and the ad platforms police it harder than almost any category — Meta prohibits before/after imagery and body-image targeting. Good aesthetic marketing works inside those lines and still converts, measured in booked consultations. Planned, built, and reported in-house from Seattle, Tampa, and Orlando.
Measured to the consultation booked.
Cosmetic marketing gets rejected — literally — when creative ignores platform policy, and it wastes money when it’s graded on clicks for a decision that takes weeks to make.
So creative is built to Meta and Google health-and-body rules from the first draft, and the KPI is the booked consultation, tracked through call and form events set before launch.
Budget concentrates on the procedures you want to grow, and the dashboard shows what each one actually produced.
The three realities aesthetic marketing runs on.
The platforms police aesthetic ads hardest
Meta prohibits before/after imagery and “ideal body” framing, and Google limits health claims. Creative is built to policy from the first draft — because ads that break it get rejected, and accounts that repeat it get restricted.
Cash-pay means a longer decision
Elective procedures are researched over weeks, and price isn’t hidden behind insurance. Consideration content — real credentials, honest expectations, financing — matters as much as the high-intent click.
Reputation is the conversion
Reviews, board certification, and results shown within policy do more to book a consult than any headline. We build campaigns that surface trust signals instead of promises the platforms won’t allow.
What we run for aesthetic practices.
How an engagement runs.
Goals in booked consults
Discovery starts with practice economics: what a consult is worth by procedure, which procedures you want to grow, and what capacity can absorb. Channels get picked to match.
KPIs before launch
Aggregate tracking — calls, forms, booked consults — and targets go in writing before the first dollar moves. Nothing patient-level, ever.
Optimize in the open
You see every dollar — where it went, what it returned, what we changed and why. The dashboard is live, not a monthly PDF.
Earn the renewal
A monthly strategy review walks through the numbers together. Stay because the work is working — no contract makes you.
What it costs — honestly.
Ad management — Google Ads, paid social, display, and video — runs at 20% of monthly ad spend, with a $500 monthly minimum. The rate steps down as spend scales, and larger practices run on a flat-rate retainer, so extra budget goes to media, not management. SEO/GEO/AIO plans are flat from $1,299 per month. Every fee is itemized in the proposal.
- No setup fees
- No long-term contracts
- Retainer option — one set fee
- Live reporting dashboard
Questions we get from this vertical.
What the platforms allow, what aesthetic marketing costs, how we market elective procedures, and the terms.
Not on Meta — Facebook and Instagram prohibit before/after imagery and “ideal body” framing outright, and accounts that ignore it get restricted. Other surfaces allow limited use within strict rules. We build creative to policy from the first draft and lean on credentials, reviews, and honest expectations, which convert consults without risking your ad account.
It depends on the procedures and the market — a body-contouring line in a competitive metro costs far more per consult than a smaller market. We scope backwards from what a consult and a case are worth, procedure by procedure. The management fee is published: 20% of monthly ad spend with a $500 monthly minimum, stepping down at higher spend.
For a longer decision. Cosmetic patients research over weeks and pay out of pocket, so campaigns pair high-intent search with consideration content — credentials, honest expectations, financing, reviews — and measure to the booked consult rather than the click. Reputation does more of the converting than any single ad.
Expect movement in 3–6 months, and competitive procedure terms can take longer. That’s why most practices pair SEO with search campaigns: ads generate consults in the first weeks while procedure pages compound. We set milestones at onboarding and report against them monthly.
No. Everything is month to month, with no setup fees. We earn the renewal every month — stay because the work is working, not because a contract says you have to.
Let's talk about Digital Marketing for Plastic Surgeons.
Free proposal, honest scope, published pricing. No obligation, no long-term contract.