What are Remarketing Ads and Why Should You Use Them?
Remarketing advertising enables businesses to show ads to people who visited their website. The idea is, when people visited your site there was some level of intent and remarketing enables…
Three Benefits of Working with a Digital Marketing Agency
The story begins, you either own a business or are running a marketing department and have decided to look for a digital advertising partner. Of course, you have types of…
Should You Buy Your Own Name for PPC Advertising?
As a PPC Management Company, one of the most disputed questions in pay-per-click (PPC) search marketing, "should you buy your own name or not for PPC advertising?" There are a…
Google URL Builder – A Digital Advertising Tool Every Marketer Should Use!
There are a bazillion new digital advertising products offering a variety of different solutions and it is important for marketers to analyze the traffic. If your media company or digital…
Three Tools Your PPC Company Probably isn’t Using to Optimize Your Search Campaign
Have you heard this pitch? PPC Management Company X has an API that plugs directly into Google’s search engine and they are able to instantaneously adjust bids for the highest…
How to Increase Website Conversions?
Just about every business, including our digital marketing agency, wants to increase website conversions. It would be ideal to spend a few advertising dollars, capture potential clients and lead them…
Signs Your Programmatic Campaign Didn’t Work…
Let's start with the fundamentals when running a display advertising campaigns your key performance indicator (KPI) should be viewable impressions delivered to your target audience. Viewable is important in the…
Should I Use a Digital Marketing Agency?
There are certainly pros and cons in working with a digital marketing agency versus in-house or a large media company directly. I will help present some insights and pose some…
Display advertising Key Performance Indicators
After almost 7 years in the digital advertising industry, one thing still gets me; most agencies do not understand the key performance indicators for different digital mediums. Agency after agency,…
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