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The Actuate blog

Marketing intelligence.

Platform shifts, tactical breakdowns, and the answers our clients ask first — written by the team running the campaigns.

83 articles

Colorful 3D block letters spelling "NEWS" on a wood floor in front of a chalkboard wall reading "ADWORDS" with a dartboard and arrow

What’s Up With The Recent Google AdWords Daily Budget Update?

Oct 2017 · 5 minRead

Close-up of a dictionary page with the word "Credibility" highlighted in pink marker above its definition, "quality of being believable"

Google AdWords Review Extensions Boost Your Credibility

Sep 2017 · 5 minRead

Blurred close-up of HTML head and meta tags on a dark code editor, overlaid with the white text "Schema" and "The future of SEO?"

Is Schema the Future of SEO?

Aug 2017 · 5 minRead

Concrete-textured graphic captioned "What is a Good PPC CTR?" with a globe, cloud, rocket, gears and a rising green zigzag line chart

What is a Good PPC CTR?

Jul 2017 · 3 minRead

Flat line illustration of a desktop monitor, laptop, tablet and phone all showing the same page layout, captioned "Duplicate Content"

What is Duplicate Content?

Jul 2017 · 3 minRead

Screenshot of the Google Tag Manager site headlined "Tags at your service." with a green "Sign up for free" button beside a meeting-room photo

Google Tag Manager Preview Not Working

Jun 2017 · 1 minRead

Isometric illustration of a storefront and shoppers on a giant smartphone, ringed by stages labeled awareness, consideration, purchase, retention and advocacy

Digital Marketing and Last Lead Attribution

Jun 2017 · 5 minRead

Flat olive-toned illustration of a monitor showing a line chart under a magnifying glass, with phones, a laptop pie chart, rulers and clouds

Why Your Business Should Be Using Google Analytics

May 2017 · 2 minRead

Facebook-style "Like" sticker with a blue thumbs-up on a grey background, with a question mark marked on the thumb

Fraudulent Facebook Likes

May 2017 · 1 minRead

Search didn't shrink. It moved.

Our 2026 benchmarks: first-party data from real accounts through the AI-search transition.

Read the benchmarks

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