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The Actuate blog

Marketing intelligence.

Platform shifts, tactical breakdowns, and the answers our clients ask first — written by the team running the campaigns.

83 articles

Hand holding a smartphone as a glowing circled key icon and rows of sketched app icons float above it on an orange-to-blue gradient

What Is Mobile First Indexing Google Webmaster Tools?

Sep 2018 · 4 minRead

Overhead shot of a graph-paper notepad on a wood desk with a hand-drawn flowchart headed "Algorithm," pie charts and a lightbulb, beside a cactus

What You Need to Know about Google's Most Recent Algorithm Update

Aug 2018 · 5 minRead

Screenshot of the Google Webmasters homepage showing a flat illustration of a barista at a counter with a laptop and a search-results panel

The Differences and Pros & Cons of the New Google Search Console

Jul 2018 · 6 minRead

Extreme close-up of a browser search box on screen with the word "Answers" typed into it and the https padlock in the address bar

Pro Tips for Snagging a Google Featured Snippet Spot

Apr 2018 · 7 minRead

Two men in blue suits at a conference table facing a third person, with a cartoon thought bubble full of dollar bills floating above them

How to Negotiate A Digital Marketing Contract

Mar 2018 · 4 minRead

Row of suited arms giving thumbs up in front of a chalkboard reading "SEO" with "Optimization," "Traffic," "Backlinks" and "Keywords"

What's Hot and What's Not for SEO in 2018

Feb 2018 · 5 minRead

Goodbye AdWords Review Extensions

Jan 2018 · 3 minRead

Chalkboard word cloud with "SEO" in colored chalk at the center above "search engine optimization", ringed by terms like keywords, backlink and meta-tags

Yes! Google Changed the Meta Title and Description Lengths

Dec 2017 · 4 minRead

Green marker-style doodle with "Content Strategy" at the center, ringed by labels for objective, create, research, measure, SEO, publish and promote

8 Powerful Tips to Keep Readers on Your Website Longer

Nov 2017 · 5 minRead

Search didn't shrink. It moved.

Our 2026 benchmarks: first-party data from real accounts through the AI-search transition.

Read the benchmarks

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