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The Actuate blog

Marketing intelligence.

Platform shifts, tactical breakdowns, and the answers our clients ask first — written by the team running the campaigns.

83 articles

3D render of an open steel bear trap with the red word "Fees" resting on its plate against a white background

What is a Good Management Fee for Digital Advertising?

Apr 2017 · 5 minRead

Laptop, clipboard and coffee cup on a white desk before a concrete wall painted with "SEO", a rocket, globe, gears and a rising green line chart

4 Questions You Must Ask Before Hiring a SEO Company

Mar 2017 · 5 minRead

How to Setup a Goal in Google Analytics

Mar 2017 · 2 minRead

Hand-drawn colored lightbulbs hanging from cords on crumpled paper, each labeled with a term like "SEO", "Content", "Search", "Keyword" and "Blog Traffic"

Five New SEO Trends To Watch

Feb 2017 · 4 minRead

Open upturned palm in a green sweater beneath hand-drawn text "PPC vs. SEO" with doodled magnet, paper plane and lightbulb icons on turquoise

PPC vs. SEO Which is Best?

Feb 2017 · 4 minRead

Large letters "SEM" on a torn strip of white paper surrounded by hand-drawn marketing doodles including a TV, newspaper, charts and the word "online"

How Much Should We Spend on SEM?

Jan 2017 · 4 minRead

Flat illustration of an orange magnifying glass over a laptop search result reading "Your Website", ringed by the words "SEO," "SERP" and "SEM"

Three Easy SEO Optimizations

Jan 2017 · 3 minRead

Orange numerals "2017" built from flat marketing icons — magnifier, dartboard, gears, megaphone — above the words "Digital Marketing Trends"

Digital Marketing Industry Trends in 2017

Jan 2017 · 4 minRead

Angled close-up of a browser menu bar and address bar showing a padlock and "https://www" with the letter s highlighted in red

HTTP to HTTPS Migration Need to Know for SEO

Dec 2016 · 3 minRead

Search didn't shrink. It moved.

Our 2026 benchmarks: first-party data from real accounts through the AI-search transition.

Read the benchmarks

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