Three Digital Marketing Changes to Consider in 2017
Congratulations you made it through a prosperous 2016, how are you going to continue to prosper in 2017? There are 3 key areas our Digital Marketing Agency would like to…
Congratulations you made it through a prosperous 2016, how are you going to continue to prosper in 2017? There are 3 key areas our Digital Marketing Agency would like to…
Recently, I was referred to a client whom could not understand why his website traffic was getting better, yet his conversions were dropping. He once felt, his site was ranking…
Remarketing advertising enables businesses to show ads to people who visited their website. The idea is, when people visited your site there was some level of intent and remarketing enables…
The story begins, you either own a business or are running a marketing department and have decided to look for a digital advertising partner. Of course, you have types of…
As a PPC Management Company, one of the most disputed questions in pay-per-click (PPC) search marketing, "should you buy your own name or not for PPC advertising?" There are a…
Have you heard this pitch? PPC Management Company X has an API that plugs directly into Google’s search engine and they are able to instantaneously adjust bids for the highest…
Just about every business, including our digital marketing agency, wants to increase website conversions. It would be ideal to spend a few advertising dollars, capture potential clients and lead them…
Let's start with the fundamentals when running a display advertising campaigns your key performance indicator (KPI) should be viewable impressions delivered to your target audience. Viewable is important in the…
There are certainly pros and cons in working with a digital marketing agency versus in-house or a large media company directly. I will help present some insights and pose some…
After almost 7 years in the digital advertising industry, one thing still gets me; most agencies do not understand the key performance indicators for different digital mediums. Agency after agency,…