Have you heard this pitch? PPC Management Company X has an API that plugs directly into Google’s search engine and they are able to instantaneously adjust bids for the highest…
Just about every business, including our digital marketing agency, wants to increase website conversions. It would be ideal to spend a few advertising dollars, capture potential clients and lead them…
Let's start with the fundamentals when running a display advertising campaigns your key performance indicator (KPI) should be viewable impressions delivered to your target audience. Viewable is important in the…
There are certainly pros and cons in working with a digital marketing agency versus in-house or a large media company directly. I will help present some insights and pose some…
After almost 7 years in the digital advertising industry, one thing still gets me; most agencies do not understand the key performance indicators for different digital mediums. Agency after agency,…
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