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Read more about the article Three Benefits of Working with a Digital Marketing Agency

Three Benefits of Working with a Digital Marketing Agency

The story begins, you either own a business or are running a marketing department and have decided to look for a digital advertising partner. Of course, you have types of…

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Read more about the article Should You Buy Your Own Name for PPC Advertising?

Should You Buy Your Own Name for PPC Advertising?

As a PPC Management Company, one of the most disputed questions in pay-per-click (PPC) search marketing, "should you buy your own name or not for PPC advertising?" There are a…

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Read more about the article Google URL Builder – A Digital Advertising Tool Every Marketer Should Use!

Google URL Builder – A Digital Advertising Tool Every Marketer Should Use!

There are a bazillion new digital advertising products offering a variety of different solutions and it is important for marketers to analyze the traffic. If your media company or digital…

Continue ReadingGoogle URL Builder – A Digital Advertising Tool Every Marketer Should Use!
Read more about the article Three Tools Your PPC Company Probably isn’t Using to Optimize Your Search Campaign

Three Tools Your PPC Company Probably isn’t Using to Optimize Your Search Campaign

Have you heard this pitch? PPC Management Company X has an API that plugs directly into Google’s search engine and they are able to instantaneously adjust bids for the highest…

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Read more about the article How to Increase Website Conversions?

How to Increase Website Conversions?

Just about every business, including our digital marketing agency, wants to increase website conversions. It would be ideal to spend a few advertising dollars, capture potential clients and lead them…

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Read more about the article Signs Your Programmatic Campaign Didn’t Work…

Signs Your Programmatic Campaign Didn’t Work…

Let's start with the fundamentals when running a display advertising campaigns your key performance indicator (KPI) should be viewable impressions delivered to your target audience. Viewable is important in the…

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Read more about the article Should I Use a Digital Marketing Agency?

Should I Use a Digital Marketing Agency?

There are certainly pros and cons in working with a digital marketing agency versus in-house or a large media company directly. I will help present some insights and pose some…

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Read more about the article Display advertising Key Performance Indicators

Display advertising Key Performance Indicators

After almost 7 years in the digital advertising industry, one thing still gets me; most agencies do not understand the key performance indicators for different digital mediums. Agency after agency,…

Continue ReadingDisplay advertising Key Performance Indicators
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